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Business to Consumer Menu

This business to consumer page showcases selected B2C websites.
 
art

Art

Art Easels
Coloring Pages
-->
Fine Art Prints
car

Automobiles

Auto Parts
Car Buying
Car Rims -->
battery

Batteries

Battery Guide
Cell Phone Batteries -->
Laptop Batteries
bicycle

Bicycles

Bicycle Parts
Bicycle Shops -->
Bicycle Tours
camera

Cameras

Camera Shops
Digital Camcorders -->
Digital Cameras
clock

Clocks

Cuckoo Clocks
Grandfather Clocks -->
Wall Clocks
 
jogger

Fitness

Exercise Bikes
Treadmills
-->
food

Food

Chocolate Gifts -->
Gourmet Food Gifts
Nutrition Guide
gift

Gifts

Gift Catalogs -->
Gifts For Men
Gifts For Women
diamond

Jewelry

Loose Diamonds
Titanium Rings -->
light bulb

Lighting

Floor Lamps
Light Bulbs -->
Table Lamps
money bag

Money

Credit Cards
Currency Conversion -->
Mortgage Loans
 
treble clef

Music

Acoustic Guitars
Bass Guitars
-->
Music Keyboards
phone

Phones

Long Distance Calls -->
Wireless Plans
scissors

Sewing

Fabric Types
Sewing Machines
basketball

Sports

Baseball Gloves
Fishing Reels -->
Tennis Rackets
tools

Tools

Power Tools
jet

Travel

Hotel Suites
Low Airfares -->
Ski Resorts
 
 

A Consumer Transaction
consummating a consumer transaction with a credit card
B2C, or Business to Consumer, transactions occur when businesses sell products and provide services to individuals, often in a retail setting.

In most cases, B2C transactions involve branded products and services that are mass-produced or configured in a standard format.  Firms that effectively brand their consumer offerings, by means of repetition and imagery, can encourage potential customers to purchase their products and services repetitively, even at higher prices than competing products.  Creation of strong brand identities in consumers' minds can develop instinctive loyalties to those brands.

Consumers buy products and services to satisfy their personal needs and desires, as well as those of their friends and family members.  So emotions and status issues often play a role in their buying decisions.

In B2C transactions, potential buyers often research competitive items, focus on a particular item, and then look for the best price.  In these single-step consumer transactions, with their short sales cycles, effective merchandising, point-of-purchase, and customer service factors are crucial.  A consumer must be able to conveniently find and purchase an item, either locally or online, easily contact the vendor, and return the item without hassles, if necessary.

Shopping Carts at a Retail Store
shopping cartsction

Target markets for business to consumer products are usually large.  In these situations, purchase decisions are driven by product and price considerations, with sellers trying to make decent profits selling competitive products, and buyers striving to buy quality products at attractive prices.

Warehouse clubs such as Costco and BJ's Wholesale strive to bridge the gap between B2B and B2C transactions, by providing a warehouse-like venue where small business owners and consumers can make bulk purchases.

The Federal Trade Commission (FTC) is the United States' consumer protection agency.  Its Bureau of Consumer Protection strives to stop unfair, deceptive and fraudulent business practices by collecting reports from consumers and conducting investigations, suing companies and people that break laws, developing rules to maintain a fair B2C marketplace, and educating consumers and businesses about their rights and responsibilities.

Wood Gavel and Sound Block atop a Consumer Protection Book
consumer protection

On B2C-Menu.com, you will find information about consumer products and services such as automobiles, gifts, and home and garden items, as well as personal finance and leisure travel services.


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